Description: Online Viral Marketing is the latest method of creating buzz on the internet by propagating content through RSS feeds and article submissions.
RSS is a family of web feed formats used to publish frequently updated pages, such as blogs or news feeds. Consumers of RSS content use special browsers called aggregators to watch for new content in dozens or even hundreds of web feeds. The initials “RSS” are variously used to refer to the following standards:
- Really Simple Syndication (RSS 2.0)
- Rich Site Summary (RSS 0.91, RSS 1.0)
- RDF Site Summary (RSS 0.9 and 1.0)
RSS formats are specified in XML (a generic specification for data formats). RSS delivers its information as an XML file called an “RSS feed”, “web feed”, “RSS stream”, or “RSS channel”.
Product: Create outbound RSS feeds and article submissions of relevant content and articles. Site must be able to syndicate RSS. Customer is responsible for creating articles and content.
